How we identify our stakeholders
Whether looking to build long-term relationships or deliver genuine engagement around shorter term projects, our process for stakeholder identification is the same.
- Determine the scope and boundaries of the project or issue, including the geographical area, where relevant.
- Analyse and identify individuals, organisations and businesses who may be impacted by the project or issue. Consider who might provide valuable insight or information around aspects of the project or issue or who can influence outcomes?
- Complete a desk-based study to research and build the stakeholder list
- Work with colleagues who already have connections into the local area or work in the specific sector of the business to expand further on the stakeholder list using their knowledge and networks
- Liaise with stakeholders with whom a relationship is already established to further develop the list
- Group the stakeholders into categories under agreed headings, for example regulators, community groups, landowners, businesses, public bodies and individuals, local residents, media, environmental organisations, statutory consultees, MP’s and decision makers.
- Stakeholder identification is an ongoing process. As a project evolves additional stakeholders will be identified. Ensure newly identified stakeholders are incorporated into the stakeholder mapping exercise and subsequent engagement plan.
Stakeholder analysis and mapping
Following stakeholder identification, analysis and mapping will lead to the development of an engagement strategy, outlining the communications approach and resource required to engage with each stakeholder group or individual. This plan will detail the frequency and route of contact for each stakeholder. Routes of communication can include newsletter updates, regular working groups, one to one meeting, public meetings, consultation events, schools talks and community events.